By Violaine Desmons
At the beginning of April, the NextRadioTV group, one of the most influential and well-known media groups specialising in tech topics in France, launched a new print magazine, a consumer “high tech” monthly publication named 01net.
While this could be considered good news, as very few publishers continue to invest in printed press today, this new publication is due to the merger of two other publications (see article published in LeMonde.fr - in French).
Despite somewhat of a general decline in publication numbers over the years, IT media in France is by no means dead – far from it. The fact is, most journalists working within the IT press before the market declined, still deal with IT news, in some form or another, though perhaps not as much as they would like. And, despite the apparent gloom, some positives have also arisen from the decline. New IT publications – some pure play titles such as LeMagIT.com or ITespresso.fr – have been launched by experienced journalists and specialist blogs are becoming more and more relevant for IT organisations.
Social networks (especially Twitter, Facebook and LinkedIn) have also brought a new dimension to relations between media and PR agencies, who are in the best position to handle and take advantage of this evolution.
The media landscape won’t stop evolving anytime soon and that’s by no means a bad thing! The huge rise in the use of mobile devices has changed the way that people consume news and allows media to be accessed from everywhere. So, the next challenge for the French media is to adapt itself in the face the “mobile revolution”, something it appears they’re not quite prepared for , according to the analysis published in LesEchos.fr (in French) – but they’re going to have to do it anyway, and soon.
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