A couple of years ago a friend pointed me in the direction of some pretty obscure Twitter accounts that were receiving some well earned praise. Two of them (a couple of the wittiest, yet downright unusual Twitter accounts you’re ever likely to find) are being fawned over once again, this time in this Bloomberg article, which is lauding the unlikely social media triumphs of a Dalston kebab shop and one of East London’s most infamous late-night boozers – The Dolphin.
These irreverent, provocative and often bizarre Twitter accounts are a refreshing break from what can be a sea of boringness. It’s interesting, though, that such out-spoken accounts are linked with businesses, rather than individuals. Of course it’s not always going to be a good idea to throw caution to the wind over Twitter – if you’re a public company, for example, it could upset the shareholders. I personally think it’s pretty brave even for small companies to be so bold. This does however bring up questions of self-censorship and dumbing down and, before long, you have to start wondering if anyone is really going to be interested in what you have to say if it has be to, for perfectly valid reasons, ‘boring’.
Fundamentally there is a cost/benefit analysis equation for anything you post online – understanding the weighting of this is how to work out how your social media efforts are going to influence your reputation and, ultimately, if and how they are going to bring value to the business.
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