By Nicole Melzer
I confess: I am a shopaholic and find it impossible to resist a bargain!
Helping feed my habit are vouchers. The latest trick is the mobile coupon, offered via an app, Bluetooth, SMS, MMS or email, and promising 20, 30 or even 50 percent discounts.
These offers now form a part of many retailers’ advertising, payments and loyalty mcommerce initiatives. Mobile coupons are particularly popular among young consumers, as they are more willing to ‘friend’ or ‘follow’ a brand when offered a discount.Gone are the days of reading newspapers and trawling for vouchers to cut out.
Smartphones have changed, and are continuing to change, the world of shopping and mcommerce is certainly on the rise in Europe. The challenge is for retailers to meet the demands of shoppers on the move.
With Christmas coming up, there is of course a good chance that we’ll all be using our smartphones to buy presents. Indeed, UTalkMarketing surveyed 1,300 UK consumers and found that almost 32 percent of 18 to 34-year-olds plan to shop for Christmas presents via mobile in 2011.
With Juniper Research predicting that the total redemption value of mobile coupons worldwide will exceed $43 billion by 2016, it looks like these vouchers are here to stay. With a shopping problem habit to feed, I’m certainly not complaining!
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