By Erin Peterson
It’s a fashion event that anyone from anywhere in the world can attend, all made possible by the world wide web. On November 1, Vogue.com hosted the first ever Fashion’s Night In, an event dedicated to online shopping. You may have heard of the famous Fashion’s Night Out which debuted last year, an annual event dedicated to going out on the town in style, finding top merchandise at great prices, and catching a glimpse of some of the top names in the fashion world. For Fashion’s Night In, the digital equivalent to FNO, there’s no need to even change out of your pyjamas.
Vogue.com hosted a live blog telling readers where to be and when, and, as they promised it would be, Twitter was “alive with fashion action,” with stylists and editors telling fans what to buy and where to buy it.
In preparation, Vogue.com was furiously updating its website last week with the newest deals being offered by online fashion’s chicest etailers for FNI, ranging from a free gift with each purchase to a Treasure Hunt around the site with a prize at the end. Like FNO, the proceeds from all the night’s activities were donated to KidsCo.
So, the big question is: Will FNI’s turn to digital put it ahead of FNO?
The money is currently being counted, but the general consensus is that FNI was a huge success.
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