A couple of us have just got back from IBC 2010, the broadcast technology extravaganza that happens every September in Amsterdam, and apart from suffering from ‘trade show feet’ and sleep deprivation, we’ve come back smiling about just how great IBC is. And with visitor numbers up 8.7 percent on last year, it seems we’re not the only IBC fans. So what’s its winning formula?
A is for Amsterdam: 48,521 visitors need some serious entertaining, and where better than Amsterdam? There were quite a few bleary-eyed looking folk walking round the show over the weekend, and I can’t believe it’s just because they watched the special edition screening of Avatar in 3D without their glasses on.
B is for beyond broadcast: There used to be a time where we were all perfectly happy sit in front of the telly and watch whatever happened to be on at that time, but not anymore. Consumers now want to watch TV on their own terms, on their device of choice and at the time that suits them most. This type of complexity requires a lot of technical knowhow, and there were some big brains in attendance at IBC.
C is for connected world: One of the halls at this year’s show was home to ‘The Connected World’ and was completely dedicated to how content providers can deliver their content to all types of device in a joined up way. Among others things, this will mean you can order a film over your set top box, but also watch it on your smartphone, tablet or laptop without having to pay for it again.
From the title, I thought the blog was going to be about the Alcoholic Beverage Consumption of IBC.
Posted by: Mike | 16 September 2010 at 17:22
Judging by the state of most people that would be an interesting (and long) blog; but the highlight would definitely be the chocolate gin at the fabulously named Wynand Fockink: http://www.wynand-fockink.nl/index.php?page=home&hl=eng
Posted by: Claire | 16 September 2010 at 17:37