Earlier this year, JK’s Tom Kirkham and Jonathan Mathias asked, "Where is the ROI in social media?" on the Affect Strategies blog. This post asked if there was any way possible to measure social media. This quandry continues to trouble many companies, marketing strategists and communication professionals and will probably never be solved completely.
However, the Syncapse Corp has had a go at putting a value on social networkers by surveying 4,000 North-American Facebook users. The surprising results show that the average value of a Facebook fan is $136.38.
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