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15 January 2007

Comments

Stephen Waddington

The power of the brand will no doubt see it succeed to some extent, though it is unlikely to be anywhere near as successful as the iPod. It reminds me of the Playstation brand, where undoubtedly people will still buy it purely because of the name but it will never be as successful because there is stronger competition than before and they have not done enough to differentiate themselves sufficiently. However, I must disagree with your last point - I don't think Apple should be admired for their ambition, in fact if anything they've been too unambitious. Trying to sell the phone on the basis of its multimedia functions, but then not making the phone compatible with third generation networks is a bit daft.


Tom

Stephen, surely that has nothing to do with ambition? Attempting to do the same in the mobile space as Apple has done in the music industry is hugely ambitious. You're entitled to think that Apple has made a mistake (though no one seems to be making any money from 3G), but trying to achieve ambition using flawed means is totally different to lacking the ambition in the first place.

How do you think Apple could have better differentiated the iPhone from its competition?

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