The clever bods at Twitalyzer have whipped up a list of the top ten most influential tweeters, and it got me thinking about just what, exactly, a tweep has to do to gain some kudos in the twittersphere these days.
Sorry, but you can’t get away with just clocking up lots of followers anymore. That’s right, you know who you are – and we can see right through you (*cough @LadyGaga splutter*). If you want to up your game and make a valuable contribution to the online community, take your lead from the likes of @rafinhabastos, @stephenfry and @KimKardashian and ask yourself:
- Do I tweet regularly?
- Do I often respond to tweets from followers with personal messages?
- Does my Twitter name get mentioned a lot by other users (including RTs and HTs)?
- Do I share interesting information and links before anyone else does?
If the answer to most of these is ‘no’, then you’d better head back to the drawing board. This, of course, goes for corporate accounts as well. Nobody wants to have news blasted at them – there’s more to be gained from actually interacting with your customers online.
Don’t believe me? Take a look for yourselves: @Starbucks = tweeting #WIN, @CostaCoffee = tweeting #FAIL.
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