Old Spice’s Twitter viral video campaign is clearly reaping its rewards as Old Spice has announced that sales have increased by 107% in the past month. Mashable reports that Visible Measures, the online video metrics firm, believes that this string of custom-made videos is one of the fastest-growing online video campaigns of all time. But will this campaign just be a flash in the pan or will the Old Spice man continue to answer Tweeters’ questions for a long time to come? We’re certainly hoping so!
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