Twitter announced plans
this week to start introducing ‘promoted tweets’ at the top of some of its
search results pages, in a style similar to keyword advertising models – a move
that’s been branded highly controversial given how vehemently the company has
avoided commercialisation until now. Already, Twitter’s new revenue model
has attracted several big name companies, from Red Bull to Starbucks, and has
been broadly welcomed by advertising and marketing communities worldwide.
However, user reaction to
the announcement has been mixed – already one survey suggests that 68 percent of users are unhappy with the prospect of receiving
branded tweets.
So what does the future hold for Twitter, in light of this week’s announcement? We asked one of our social media experts Richard Scarlett to canvas the JK office and gauge reaction to the prospect of promotional tweeting. Here’s what he uncovered:
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