As part of Social Media Week Johnson King’s Jonathan Mathias and Tom Kirkham assess whether businesses can really hope to make money from social media, or whether it’s best to redefine ‘return on investment’ when evaluating social media outreach. Read the full post on the Affect Strategies blog.
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03 February 2010
Where is the ROI in social media?
Posted by JohnsonKing on 03 February 2010 at 16:53 | Permalink
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