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05 February 2010

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Kathryn Mills-Webb

Some companies still seem to use social media just as another way of posting news releases - Kaylen’s comments on moving from listening to activation really highlight how much this approach misses out on some of key benefits and advantages of social media. Whether you’re a fan of it or not, it seems pretty clear that the likes of Twitter are here to stay (at least for a while yet), so it seems really important to get involved or risk getting left behind.

Scott Scanlon

This is an extremely good overview of the panel discussion. It's still tough to ask any company to spend anything without some measure of ROI.

I really feel that social media is part of your web marketing and web marketing is part of your overall marketing strategy. To me that's the way I've explained it to people I work with. With a core focus on results. Most people get hung up on the technology on not the strategy, that's really what is covered in everything above.

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