If you work at a US tech firm that’s about to start doing PR in Europe – or if indeed you’ve already started – you could do worse that read our new white paper. Authored by veteran tech journalist and current editorial director of IDG Connect, Martin Veitch, it spells out the 12 most common mistakes US tech companies have made when selling him a story.
So if you believe the European Union really is a single market, you have a ‘turnkey’ solution with a ‘compelling deliverable’, or you always skip the wine list at a press lunch, you’ll find this essential reading. Download it for free here.
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