People could be forgiven for thinking they were in Vegas this week when they walked through the doors of Grand Hall Olympia to see show girls dressed up to the nines and others climbing up ribbons to perform acrobatics on a certain yellow stand. Yes, this year's Infosecurity Europe pulled out all the stops, and one stand even pulled out the giant jenga blocks in a bid to lure visitors to its stand. Not that it was hard - by 9am on the first day, there were hundreds of visitors scrambling to get in to Europe's largest security exhibition, which was expecting to draw over 11,000 visitors including nearly 300 press in total over the three day event.
With six clients at the event - Crossbeam, dns, PGP, Mirapoint, Aruba and Sophos - addressing a broad range of security issues, Johnson King certainly felt the vibe. Journalists attending the show were seen to be embracing new methods of news delivery, with one videoing his morning interviews and couriering them to his publishers so that they could be streamed online the same day, and several journalists planning to podcast their interviews. A broad range of reporting methods promises to arise from this year’s show. A major highlight for Johnson King will be the BBC filming at the Sophos stand tomorrow, so be sure to check out BBC News 24 on Sunday.
The main question being asked throughout the show was "What's going to happen when Microsoft launches its own security offering?" And of course there were hundreds of different answers and opinions on this being bandied around the event. The DTI research also generated a great deal of interest. Highlights from the report included the conclusion that businesses are paying more attention to security risks, spending on security and writing and enforcing policies. So it seems that the combined efforts of the security community are starting to pay off, and at the very least this year's Infosec is showing us all just how high on the agenda IT security is.